The 6 ingredients of viral content 1. Social currency. Sharing it makes us look smart, cool, or interesting to our peers. For example: the ridiculousness of a blender tearing up a brand new iPad. 2. Triggers. A stimulus in our environment prompts us to talk ab…
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Haptic Marketing This might sound weird at first, but… … There’s a good chance you’ve felt a product before buying it. Like, literally felt it. Not emotionally. For example, a website that feels smooth, or a gritty product description. Or a product image that…
Be more boring. Not in your copy, but in your approach to copy. Don’t try to be fancy or clever. Focus on the Fundamental Five: 1) Proof 2) Clarity 3) Benefits 4) Research 5) Specificity
From zero to launched in 5 days? (Free challenge) How long have you been sitting on that course idea? Weeks? Months? Years? If you’re anything like most creators, you’ve probably fallen into the classic trap: overcomplicating the tech, rewriting your outline f…
SEO Tips:- -Start with optimizing your site for mobile devices -Understand how users search -Write for humans, optimize for search engines -Analyse your existing search traffic -Stay up-to-date with the latest changes in SEO -update old content consistently
15 best copywriting books 1. The Ultimate Sales Letter by Dan Kennedy 2. The Adweek Copywriting Handbook by Joe Sugarman 3. How To Write A Good Advertisement by Victor Schwab 4. Cash Copy by Dr. Jeffrey Lant 5. Tested Advertising Methods by John Caples 6. Cash…
COMPLETE SEO 2026 CHECKLIST :What Google Wants Now ============================ [01] SEO STRATEGY - Search intent - Keyword research - SERP analysis - Competitor analysis - Topic clusters - Keyword-to-page mapping - Conversion-focused SEO [02] TECHNICAL SEO -…
14 top client getting content: 1- Your origin story 2- The problem you solve 3- Who you’re for 4- Who you’re not for 5- The mistakes buyers make 6- Your unique point of view 7- Your unique framework 8- Your client results 9- Typical customer objections 10- A l…
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